Kia and Hyundai are both car makers that originated in South Korea, and as a result of Kia’s bankruptcy in 2007 Hyundai now owns a part of their company. Many of the comparable models of each car maker share the exact same body structure as a result. However, Kia does still operate independently and has a separate design workshop, marketing, and branding.
When it comes to practical differences, here are the main distinctions:
- Design. Hyundai uses a curvy, flowing body structure and luxury interior while Kia aims for a sportier look to appeal to a younger generation.
- Demographics. The design and luxury interior of Hyundai cars are aimed at an older age group who want great value and quality at affordable prices, while the sporty design and lower-priced cars are targeted to a much younger crowd.
- Console system. Hyundai’s Blue Link interior console system is designed for the convenience of the driver and how they can operate the vehicle, while Kia’s UVO system appeals to sporty-minded drivers by focusing on the vehicle and its performance or maintenance.
- Outlook. Hyundai has been established in Canada and North America for much longer than Kia, and as a result is a higher end brand. Kia, however, is one of the fastest growing car brands as it gains a foothold in Canada by appealing to younger drivers.
So when it comes down to it, the differences in style and functionality between Kia and Hyundai vehicles comes down to the group each car maker targets: Hyundai are slightly more expensive but offers more luxury and quality for older drivers, while Kia are priced more affordable and designed for younger car owners.